GimmieNow's app had two directives. Firstly to house both "Runner" & "Courier" experiences (plus a combined type) and secondly to bring their partner entire onboarding process in-app.

The crux of this project was to map and then flesh out the 2-sided service design. Focusing on clarity and lack of friction, we aimed to de-risk errors at each touch point; from the runner, to the shop clerk, to the courier, to the customer, the app sets and communicates clear & reliable expectations at each phase.

This was done through extensive mapping, and even some role-play exercises to ensure the information held by each stakeholder, was functional and disincentivised bad-actors.

Using their existing brand, brand we managed to integrate and shrink onboarding process by 50% reducing bounce rates. All while maintaining compliance checks and quality assurance when it came to new partners.

Deliverables

• A 3 User Type App Design

  • Runner Flow.

  • Courier Flow.

  • Combined Flow.

  • 2 variations of Pickup.
    
    

  Functionality Designs

• Mode Selection

• Vehicle Selection

• Location Selection

• Settings & Profile Management Flows

• Automated Credentials Update Flow

• A 1st Gen Profile, achievements & badges system as well as rating system.