Butn: Redefining Funding with Embedded Finance.
Client
Butn Finance
Services
Brand Idenity
Knowledge Working
Strategy
Webdesign
Marketing
In order to make the rebrand authentic & effective,
We went back a rethought what butn was, and wrote it down.
Landscape Analysis
30 Min Tidy
Whats ugly, What's confusing.
Research, Analysis and positioning, Takes us from Point A - to Point B
Exercises
GV Brand Sprint
Competitor Analysis
Projective Landscape Analysis
Process
Modern pallete, that's playful but strong.
Designed around making information heirarchy and product variety
